Creative Design-Thinking for Managers.
Turn the way your managers think into a competitive advantage.
€85.00
A Real Business Challenge, Seen Through Art!
Creative Thinking for Managers is a hands-on corporate workshop in which managers use drawing, visual thinking, and guided artistic processes to approach real business challenges from a different perspective.
Led by a professional artist and art professor, the workshop transforms drawing from an artistic activity into a practical tool for observation, problem-solving, communication, innovation, and decision-making.
Participants do not need to know how to draw. The objective is not to create beautiful pictures. The objective is to learn how to see, transform, and communicate ideas differently.
What managers actually do
Art thinking is - Encounter something unfamiliar-Experiment-Create-Get feedback / Criticism-Transform-Show / Share the creation. Managers bring a real business situation, challenge, or opportunity into the workshop. They then work through a sequence of guided creative processes.
1. Observe
Participants begin by learning to look carefully at a situation rather than immediately trying to solve it. They translate a business problem into simple visual elements: people, relationships, obstacles, resources, processes, opportunities, and desired outcomes. This makes complex situations visible.
2. Draw the problem
Each manager creates a visual representation of a real challenge from their work. Instead of explaining the problem with another presentation or spreadsheet, they draw what is actually happening. This can reveal relationships, bottlenecks, assumptions, contradictions, and opportunities that are difficult to see in conventional discussions.
3. Transform
Now the artist introduces a series of creative transformations. Managers change the scale, perspective, relationships, structure, or meaning of elements in their drawing.
A limitation can become a resource.
A problem can become an opportunity.
A familiar process can be redesigned.
A fixed assumption can be challenged.
Managers learn to move from “this is how it is” to “what else could it become?”
4. Create alternatives
Participants produce several possible visual solutions rather than committing immediately to their first idea. They experiment rapidly, compare alternatives, and learn to treat early ideas as material to develop rather than conclusions to defend. This develops a practical habit of generating options before making decisions.
5. Explain the idea visually
Managers then present their transformed concept to the group. Instead of relying on lengthy explanations, they use their image to communicate the essential idea. Colleagues interpret the image, ask questions, and offer different perspectives. The manager learns whether the idea is understandable not only to its creator, but to other people.
6. Translate the image into action
The final step brings the creative process back into the business environment.
Each participant identifies:
What can we change?
What should we test?
Who needs to be involved?
The creative concept is translated into a practical action, experiment, process improvement, or new business idea.
Business value:
Creative thinking has a commercial purpose. When managers become better at identifying problems, generating alternatives, communicating complex ideas, and adapting to change, the company can potentially benefit through:
Better decisions
Managers explore more than one solution before committing resources.
Faster innovation
Teams can generate and test new concepts without waiting for a fully developed solution.
More effective problem-solving
Visualizing a complex situation can expose relationships and bottlenecks that are difficult to identify through discussion alone.
Better communication
Visual ideas can make complex strategies and proposals easier to understand across different teams.
Stronger collaboration
Participants work with each other's perspectives rather than simply defending their own.
More efficient use of resources
Identifying and testing alternative approaches early can help reduce the cost of developing ineffective solutions.
New revenue opportunities
The same creative process can be applied to developing new products, services, customer experiences, or business models.
From creativity to measurable results
The workshop does not promise a predetermined increase in profit. Instead, it creates a process through which creative thinking can be connected to measurable business objectives.
Before the workshop, the company can identify a specific challenge or objective — for example:
reducing a process bottleneck
improving customer experience
developing a new product or service
finding new revenue opportunities
improving internal communication
redesigning a team or workflow
generating solutions to a strategic challenge
The workshop then uses artistic thinking to generate and transform possible solutions.
After the session, selected ideas can be evaluated using the company's own business criteria: cost, time, revenue potential, customer impact, operational efficiency, feasibility, or other relevant KPIs.
This creates a clear bridge:
Business challenge - Visualize - Transform - Generate alternatives - Test - Measure
Why art?
Artists are trained to observe closely, work with uncertainty, question assumptions, experiment with alternatives, and communicate ideas through different forms. The workshop brings these practices into the corporate environment. Managers don't become artists. They borrow the artist's way of thinking.
The outcome
Every participant leaves with more than a drawing.
They leave with a practical experience of how to:
see a problem differently, generate more possibilities, communicate ideas more clearly, and turn creative thinking into action.
For companies, the goal is simple:
better thinking creates better choices — and better choices can create better business results
85€ per pax + IVA, Minimum: 8 participants
The prices refer to the artistic and facilitation service and simple art materials.
Travel, accommodation and meals for the artist/facilitator are not included in the workshop fee and will be charged separately.